Your calculator dashboard provides key metrics that help you analyze user engagement and understand how well your calculator performs. Here’s a breakdown of the most important statistics available:

Impressions

Calculator impressions are counted each time your calculator is loaded on a sharable link, your website, or anywhere else it may be embedded (a single calculator can be embedded to multiple websites). Each time the calculator is fetched, it counts as one impression.

Why it’s useful:

Impressions show how often your calculator is being loaded and viewed across all locations.

Quick tips to improve:

• Share your calculator link widely to boost visibility.
• Embed the calculator on pages where users are likely to find it useful.

Read more about impressions here.

Views

Views count how many times the embedded calculator comes into the user’s viewpoint. Unlike impressions, views only occur when users scroll to the section of the page containing the calculator.

Why it’s useful:

Views help you understand how many people actually notice and look at the calculator.

Quick tips to improve:

• Place the calculator in a section of the page where users are likely to scroll, such as near the top or in high-interest areas.
• Avoid placing it too low on the page, where users may not scroll.

Interactions

Interactions count how many people use your calculator by entering numbers, selecting options, or changing fields.

Why it’s useful:

Interactions show how engaging and easy-to-use your calculator is.

Quick tips to improve:

• Keep the calculator simple and easy to understand.
• Make sure it works well on phones and tablets.

Submissions

Submissions are when people complete the calculator and get a final result.

Why it’s useful:

This shows how well your calculator helps users achieve their goal.

Quick tips to improve:

• Add clear instructions for using the calculator.
• Make the results helpful and easy to understand.

How to Use These Metrics

Here’s how you can figure out what’s working or not:

• High ↑ Impressions, Low ↓ Views : People aren’t noticing the calculator. Try making it more visible.
• High ↑ Views , Low ↓ Interactions: Users aren’t engaging with the calculator. Maybe it’s too complicated or doesn’t match their needs.
• High ↑ Interactions, Low ↓ Submissions: Users might be confused about how to finish. Add clearer instructions.

NOTE: Statistics are updated every 24 hours (about 10:00am UTC/GMT+00:00).

By tracking these metrics, you can see what’s working and make changes to improve your calculator. Keep testing and updating to make it even better for your users!

Need more help? Visit our FAQ or contact us at support@calconic.com for assistance!