ROI Calculator - Return on Investment

ROI abbreviation stands for the Return of The Investments. It is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.

ROI calculator is used to evaluate how much of your potential customers will earn or lose, if they will invest to your products/services.

ROI calculator formula

ROI = (Gain from Investment - Cost of Investment) / Cost of Investment * 100%

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What is it for?

It’s probably the most universal online marketing tool, which could be useful to any buyer/investor as well as to any business. Simply told, ROI calculator is designed for anybody, who has ever considered, is this thing/service worth buying or not. Usually people appreciate their hard-earned money and are afraid of losing it, so the positive respond to that bugging question on your website “is it worth it?” might determine your sale.

How does ROI calculator work?

ROI calculator is an online widget. To make it work, you will have to embed into your website. And that’s it, no coding or other technical skills are required. Though the basic version of this tool is pretty simple and ‘ordinary’, you can edit ROI calculator as much as you want to make it match ideally to your needs.

ROI calculator not only fully adapts to your business needs, but it’s also a designer friendly tool. The control of its appearance is in your hands. Hop into the jungle of text & color variations, and make it as you like it. Return on Investment calculator is completely compatible with all modern browsers, and totally responsive - works smoothly on any device whether it’s a smartphone, a tablet or a desktop computer.

How a ROI calculator can help you convert more visitors on site ?

Many people relate ROI calculators to the financial industry. As something that helps to make decisions about investment or big commitments. But actually, return on investment is important everywhere we go in our lives. Your customers are looking for value in your product and trying to understand if it's worth buying not only from the financial perspective. The added value of your product or service might be that you're saving customers time by doing some kind of home chore for them, or that their choice has some kind of positive impact on Earth, plastic, renewable energy, and so on. There are a lot of things you can put to numbers, excluding money!

And in many cases, such a value presentation has a stronger impact in the customer's decision-making process, so adding an online ROI calculator can help you convey the real value of your product straight on your website.

Examples of ROI calculator use

As we already told you ROI calculator may be useful in any situation, where there’s a relationship between seller & buyer/investor. Here are some typical examples:

Benefits of having ROI calculator on your website

Though they seem pretty obvious, but just in case you’d be uncertain, here they are.

Benefits to your business:

Benefits to your potential customers

The basic ROI calculator is just a cap of the iceberg. With Calconic you can create way more awesome stuff. Using our platform, you can literally create any type, form, length, complexity calculator you can think of. For instance, you can create a calculator, which evaluates the return of your investments into antique chair after 50 years. Or you can build a calculator, which would provide advices and calculates the return of your investments to a few different occupations and tell you, which college will give you the most return of the tuition fees.

In the end, If marketing giants like Hubspots and Graphisoft embedded ROI calculator on their websites, why wouldn’t you consider having it one?

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