Website traffic is crucial to a website’s success, but generating traffic is no easy feat. Website traffic is important for many reasons – whether you own a shop, are a blogger, or are looking to have an online presence for your business, generating an audience is essential in growing your business and is the key to maintaining a successful one. It is also important to maintain and develop relationships with users to further grow your brand, reputation, and loyalty.
However, one of the hardest parts of generating traffic is standing apart from the saturated market of already thriving competitors. It can be difficult to figure out how to stand out to an audience enough to grab their attention and get them to continue coming back, but there are several methods to follow to increase your chances of ranking higher in search results and gaining more users.
Whether you just started a new website or have noticed a sudden drop in your site’s traffic, read on to discover 10 helpful methods to generate more traffic to your site.
- Using SEO keywords and phrases
- Adding a Calconic Web Calculator to increase engagement
- Having a good social media presence
- Embedding “Click to share” buttons
- Using expert content
- Understanding your site’s analytics
- Implementing regular email marketing/newsletters
- Writing guest posts
- Updating old blog posts
- Buying Ads
Using SEO keywords and phrases
Search Engine Optimization, also known as SEO, is the process of using keywords and phrases that users would likely look up in a web search engine such as Google. There are many methods and tools which take out the guesswork for you and actually conduct keyword research based on existing content to generate the highest probable phrases that will attract users to your site.
Many keyword research tools such as Google Search Console, Ahrefs, and SEMrush offer valuable keyword information including the keywords competitors are using, the frequency of certain keyword searches, and keyword suggestions that would work best in providing the results you want.
Adding a Calconic Web Calculator to increase engagement
Another great tool to increase engagement and conversion is by implementing an interactive calculator. Calconic can be used to embed a customizable calculator into your website to best suit your business needs. A web calculator can provide visitors with prices, discounts, loans, mortgages, body mass index, etc. Calculators along with product customizers are extremely useful for users to get a better idea of how to plan so they can meet their needs.
The top 5 most used web calculators are Pricing Calculators, ROI Calculators, Loan Calculators, Mortgage Calculators, and Saving Calculators.
Having a good social media presence
Creating a social media presence is also a great way to generate more traffic to your site. If your site is e-commerce related, posting product images on social media or adding product videos to TikTok or Instagram Reels creates more visual exposure allowing for more engagement and exposure. This is also a great way to generate interest and find more potential clients. Like SEO, using hashtags is also a great way to increase visibility by directly linking you to your customer demographic. When a user searches a certain hashtag, they can be matched directly to your product/page and can even be redirected to your site directly by clicking on the image.
Embedding “Click to share” buttons
Reposting aesthetically pleasing images or quotes is quite the norm in the age of social media, so it’s important to keep this in mind when posting content on your site. By adding sharable links to your content such as a “click to tweet” button or a “share to story” button is a great way for users to spread your content organically and reach an even greater audience. One way to create shareable content in your content would be to embed images of written quotes you want to be emphasized. If interesting enough, it can interest other users to read the full article, follow your social media pages, visit your website, or repost your images for more reach.
Using expert content
Articles or posts that come from expert writers can also increase your rank on Google and drive more traffic. Google favors sites that use high-expertise, quality content because it wants to provide its users with reliable information.
One theory for being considered “expert content” is to incorporate more links to your content from reputable sources. These links act as expert resources, and when they come from a trustworthy site, they can boost your credibility and rank.
Regularly updating content so it is still relevant is also a great way to increase your rank. Being active shows you are a regular contributor to your topic and can be trusted. Refreshing your posts is beneficial in many ways and can increase your rank in the search algorithm and bring more traffic as well.
Understanding your site’s analytics
Google Analytics helps businesses gain better insight into their website performance by providing stats and analytical tools for marketing purposes. Google Analytics basically collects data and sorts it into useful information to better understand your audience. It allows you to track how users found your site and also provides useful information to understand how your marketing strategies, content, and products are performing relative to user engagement.
Implementing regular email marketing/newsletters
Email newsletters are also a great marketing strategy. These can be used to inform users of current events, trends, upcoming occasions, new products, etc. These can also be used to incentivize users to sign up for promotional opportunities as well.
Here are a few suggestions to use email marketing to your advantage:
- Give a sample of the content in your email and include a “read more” button linking to the complete article on your site.
- Offer exclusive promotions for subscribers to incentivize future purchases.
- Include surveys in your newsletter to draw interest and gain further insight into your audience.
- Invest in quality email marketing software that would allow you to send emails in bulk, help you manage all the templates, and add additional features.
- Make sure emails are also suited for mobile devices. Chances are higher that people will see your email on their phones, so it is important to consider making your emails compatible with all devices to maintain professionalism and quality.
Writing guest posts
Guest posting for other websites is another way to gain recognition and exposure to your site. Usually, when writing a guest post for a site, most sites allow you to include a byline that gives readers background information about the author and information on where to find additional content created by the author.
Guest posts are also a great opportunity to generate backlinks, boost referral traffic, and increase search result rankings.
Updating old blog posts
Everything evolves, especially when it comes to information that you can find online. Updating dated posts can go a long way in increasing traffic to your site. For one, it takes less time than creating a new post, and it is already ranked in the search algorithm.
An easy way to do this is to simply bring your dated information up to date with relevant and accurate information.
In choosing which pages to update, it’s ideal to seek pages that once performed well in rank but have fallen off due to newer content pushing yours to the back of the algorithm.
It is also a good idea to update content that you believe should have performed well but didn’t. There are several tools mentioned above (i.e., Google Analytics) that can audit your page/content/blog for you to give you an idea of why it didn’t perform well and can also suggest relevant methods to make your content relevant to your audience.
If you’re willing to spend a little money, one highly effective way to generate traffic to your site is by paying for ads. Many advertising sites, such as Google ads, allow you to set a daily budget for advertising based on your desired reach. What is great about Google ads is that you can see the progress of your ad, such as its performance, and adjust your budget based on the result.
A great way to make sure your ads are effective around the world is by using a VPN. By connecting to a server of another country, you will be able to see how your ads show up based on location and even adjust or translate your own ads to better suit a certain region.
The bottom line
If you’re looking to generate more traffic to your website, these are the tips that are sure to give your website a boost. Ultimately, it all comes down to making sure your website is active, has interesting content, and is up-to-date with the latest trends and technologies.
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